I PREVAIL UNVEIL NEW ALBUM

Copyright: Reilly Clark

Two-time GRAMMY® Award-nominated rock powerhouse I Prevail have officially unleashed their highly anticipated new album, Violent Nature, out now via Fearless Records.

Coinciding with the release, the band dropped a gripping new music video for the emotionally charged focus track ‘Pray’, a visceral showcase of the raw intensity and vulnerability that defines Violent Nature.

Opening with haunting acoustic instrumentation, ‘Pray’ draws listeners in with deceptive warmth and intimacy—only to erupt into a cathartic storm. The track builds relentlessly from the first note, capturing the tension between inner turmoil and raw defiance. With its soaring choruses, punishing bridge, and return to stripped-back vulnerability, ‘Pray’ embodies the powerful duality at the heart of Violent Nature.

“'Pray’’ is one of my favourite songs on this record. It’s about the moment when someone close to you burns you, and then has the nerve to feel sorry for you. This song is about letting go of that pity, realising you are better off without them,” shares frontman Eric Vanlerberghe.

Violent Nature marks a defining chapter for I Prevail, with Vanlerberghe taking full command of the mic and embracing both clean and unclean vocals in a bold evolution of the band’s sound. It’s a record that sees the band shedding old skin and emerging fully transformed. Previous singles include the vulnerable “Rain,” the steadfast anthem “Into Hell,” and the crushingly heavy title track ‘Violent Nature.’

"’Violent Nature’ is our favourite album to date,” adds Vanlerberghe. “We wanted to create something authentic that could only come from the members in the band as a collective. There were no outside producers or writers involved. Just us 5 sitting in a room together. We believe that this is the most cohesive I Prevail record we've ever created. Heavy parts getting heavier and melodic parts getting catchier. We can't wait to share what we've created with the world. We absolutely love it and we hope that you do as well."

Produced entirely by bassist Jon Eberhard, Violent Nature delivers ten hard-hitting tracks that showcase the band at their most fearless and uncompromising.

Violent Nature Track List

  1. Synthetic Soul

  2. NWO

  3. Pray

  4. Annihilate Me

  5. Violent Nature

  6. Rain

  7. Into Hell

  8. Crimson & Clover

  9. God

  10. Stay Away

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