THE DEVIL WEARS PRADA RELEASE NEW SINGLE

Copyright: Wyatt Clough

THE DEVIL WEARS PRADA have unveiled their brand-new single and music video, ‘So Low.’ The track is the latest offering from their upcoming ninth studio album, Flowers, set for release on 14 November 2025, through Solid State Records.

The video features a montage of footage captured during the band’s recent headline tour of Latin America. Some of the clips were shot on Super8 film, lending the visuals a distinctive point of view and a nostalgic, almost "vintage" bird’s-eye perspective.

Speaking about the song, frontman Mike Hranica explains: "To me, 'So Low' is almost fighting the mundane, when everything feels flat or meaningless. You just want to set it all on fire and blow it up to get a reaction. It's about chasing that rush, even if it leaves you feeling worse in the end. The song comes from that place of frustration, when you're desperate to feel alive no matter the cost."

As for the accompanying visual, he elaborates, "I love that we are able to capture Latin American cityscapes and habitation. It was a long time in the works to head back to places we hadn't been in a long time, and I think it adds something extra to the aesthetic of 'So Low.' Visuals that we've never incorporated, different than what's often seen stateside — all in all, it's a nod to our loyal listeners across Mexico and South America."

Flowers marks the beginning of an exciting new chapter for The Devil Wears Prada. This album kicks off what promises to be an epic cycle, with the band embarking on some of the biggest shows of their career. They recently wrapped the Summer of Loud tour, which filled amphitheaters across the country throughout the season.

Adding to the momentum, their single ‘For You’ became a milestone moment, it's the band’s first track to chart on both the Mediabase and Billboard Active Rock charts. Now two decades into their career, TDWP continue to break new ground, reaffirming their place as a vital and enduring force in heavy music.